Enjoy Our Summer Savings & Shop Rosé at Unbeatable Prices!

Enjoy Our Summer Savings!

Get our Rosé at unbeatable prices—limited quantity available!

Shop Now

Cheers to the
Green Bay Packers!

The Official Wine Club of the Green Bay Packers, Winning Standard Napa Valley, offering handcrafted Napa Valley wines!

The Owner’s Club

Over a century of history and tradition. Success against all odds and championships in the most unlikely place.

A place where you fight for every inch. Where toughness and grit are passed down through generations. Where victories are cherished more than anywhere else.

A place where you understand the legends who came before you. They set the standard. And you won’t be satisfied with anything less.

It’s time to add a new chapter to this book’s illustrious pages.

A familiar voice rises above the whistling wind. A cadence echoes as the crowd falls silent, holding their collective breath in the cold winter air.

Waiting to be a part of something legendary. On the cusp of something incredible. Our own brand of greatness.

Discover the meaning of Winning Standard today. 

Bottle Shop

Gift Shop

Experience the Benefits and Lifestyle!


Club membership options to best fit your budget and lifestyle.

Two shipments of three or six bottles per year (minimum to retain club level seniority).

Wine received in a keepsake vintage Green Bay Packers fire-branded wooden crate.

Exclusive access to limited releases and library wines.

Online store access at a 20% discount for refreshing your wine collection and gifting.

Free wine tasting experiences at Fairwinds Estate Winery in Napa Valley.

Special access to Packers only events and experiences.

Fairwinds wines and gifts are offered at a 10% discount.

Join Today